1
Front Matter
6 chapters2
Part I: Foundations of Political Analytics
6 chapters3
Part II: Public Opinion and Survey Research
6 chapters4
Part III: Elections and Voting Behavior
7 chapters- Part III: Elections, Voting, and the Electorate
- Chapter 11: The American Voter and Beyond
- Chapter 12: Partisanship, Polarization, and Sorting
- Chapter 13: Demographics and the Electorate
- Chapter 14: Turnout — Who Votes and Why
- Chapter 15: Campaign Effects — Do They Matter?
- Chapter 16: Visualizing the Electorate (Python Lab)
5
Part IV: Election Forecasting and Modeling
7 chapters- Part IV: Forecasting and Modeling Elections
- Chapter 17: Poll Aggregation: From RealClearPolitics to FiveThirtyEight
- Chapter 18: Fundamentals Models: The Economy, Incumbency, and Structure
- Chapter 19: Probabilistic Forecasting and Uncertainty
- Chapter 20: When Models Fail: 2016, 2020, and Beyond
- Chapter 21: Building a Simple Election Model (Python Lab)
- Chapter 22: Down-Ballot and Global Forecasting
6
Part V: Media, Messaging, and Political Communication
6 chapters- Part V: Media, Messaging, and the Information Environment
- Chapter 23: The Media Ecosystem and Political Information
- Chapter 24: Framing, Priming, and Persuasion
- Chapter 25: Political Advertising: From TV Spots to Targeted Ads
- Chapter 26: Misinformation, Disinformation, and Fact-Checking
- Chapter 27: Analyzing Political Text and Media (Python Lab)
7
Part VI: Campaigns, Strategy, and Applied Analytics
7 chapters- Part VI: Campaigns and Strategy
- Chapter 28: The Modern Data-Driven Campaign
- Chapter 29: Voter Targeting and Microtargeting
- Chapter 30: Field Experiments in Politics
- Chapter 31: Digital Campaigning and Social Media Strategy
- Chapter 32: Opposition Research and Rapid Response
- Chapter 33: Building a Voter Contact Dashboard (Python Lab)
8
Part VII: Populism, Movements, and Political Change
5 chapters9
Part VIII: Ethics, Equity, and the Future
5 chapters10
Part IX: Capstone Projects
4 chapters11
Appendices
9 chapters- Appendix A: Research Methods Primer
- Appendix B: Python and Data Toolkit Reference
- Appendix C: Data Sources Guide
- Appendix D: Key Studies Summary
- Appendix E: Historical Timeline of Political Analytics
- Appendix F: Templates and Worksheets
- Appendix G: Glossary of Key Terms in Political Analytics
- Appendix H: Answers to Selected Exercises
- Appendix I: Bibliography
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